Natteravnene i Bergen sentrum

Student work - real client

Brief: The Night Ravens of Bergen city need more volunteers to join their group. (The Night Raven's philosophy is that adult, sober people's presence in the city at night time will contribute to lower violence, substance abuse and crime. Experience has shown that the Night Ravens are contributing to making Bergen a safer city).

Title: The night ravens of Bergen city

Target: Adult volunteers

Solution:

We created print ads, website, brochure and business card.

Print ads

Heading: "I chose to not walk alone"

Body: "In 2011 there were 5 registered gruesome rapes in the sentre of Bergen. The Night Ravens are watching the streets of Bergen every friday and saturday night to prevent substance abuse, violence and crime amongst youngsters and young people.

Show your commitment and responsibility for others - Sign up and become a Night Raven!"

Heading: "I chose not to try"

Body: "In 2011 there were 18 registered overdoses with a result in death in the sentre of Bergen. The Night Ravens are watching the streets of Bergen every friday and saturday night to prevent substance abuse, violence and crime amongst youngsters and young people.

Show your commitment and responsibility for others - Sign up and become a Night Raven!"

Heading: "I chose not to hit"

Body: "In 2011 there were 138 registered gruesome violent incidents in the sentre of Bergen. The Night Ravens are watching the streets of Bergen every friday and saturday night to prevent substance abuse, violence and crime amongst youngsters and young people.
Show your commitment and responsibility for others - Sign up and become a Night Raven!"

Brochure